Pepperzine

Tuesday 27th February 2024



Adsense wont pay as much as Google say. Less of all with AI around

Because you can blog it. But not freely.




Adsense is the number one platform to get revenue from websites, apps and other internet goods. Of course, the ad system that keeps google in one piece is somehow at the same time a business that can be affected by the use of AI both on google's search engine itself, other search engines like Bing, and of course, the webmaster can be also using mixed text from his person and an AI to create posts. -Nasty practice..- All in all, a complete muddy mess when it comes to the marketing perspective and furthermore for the website/app owners.

Will Adsense be affected by AI generated content and enhanced search? Let's take a small ride through the different monetization optimized techniques that can be affected by AI -or not- At the end it depends almost entirely on the website itself.

If you own a site you know that the server domain name and of course your time worth. But is not easy to monetize your content if you don't have at least 50.000 visitors per month. That's a number yet a small number for large scale magazines and blogs with constant traffic and audience.
If we consider that the average PC or mobile user is looking for a simple answer from the search engine, just results. Then the winner is the AI powered search engine.

Bing has been growing since the day it implemented AI. I found some practices like using a "Download" button that redirects -or hotlinks- to other sites resources and pages then I have to say that is harmful at a lot of levels. You'll loose visitors and your content -if you have any downloadable one- is now accessible without using your page or at least avoiding ads.

Besides, Microsoft includes an ad blocker that results annoying even for my person. Because as any person I don't want to block the income from a person that I'm reading. That's delusional.
The AI economy is based on the simple idea that everything will keep going on straight rails just because people keeps consuming content. Wrong. It's not enough if you cut or partially cut the passive -Sometimes sole income- from the website owners by showing people part of their articles and blog posts without visiting the page.

Pum! bye ads. People ain't going to see them and that means that the thievery that comes from AI is far more noticeable if we take a peep into the adsense world. The usual google CPM -cost per mile, or for 1000 impressions of an ad- dropped since Microsoft's aggressive strategy to... well... cut google and google users income.

No matter what people can say about bing. Is literally made to ruin google is it's possible. And you have that lovely reminder on edge!! if you try to download chrome it pops up over the google website in a confusing malware like way and reminds you to "keep using edge" for a lot of security and privacy -Privacy? Microsoft, don't make me laugh- that you are about to flush away using third party software.

Of course, that is a part of the cake. The other part is for the time being bigger and it's google doing is the one using cards and search "improvements" AKA: Even more ads between the search results.
I hope to be able to keep this site ad-free as far as I can. And if I add any kind of advertising to the site I prefer to make it available for the one who is actually reading.
That is an ancient policy regarding advertising in your own domain. Then it came the monopoly from google. Sorry, the pseudo monopoly because as you may notice they are not under trial so I guess that we can consider it legal?

Ai will diminish a lot of income from ads and is ptrogressively turning the web into a den of thieves in a lot of ways. Piracy, adult ads, warez ads.

When the google ads are not enough I've seen sites that I never imagine showing porn ads as pop under. Now they do. Money talks.

As far as I know and from comments that I got from people that manages websites that run with more than 100.000 visitors per month and even more impressions of the ads, google is not paying well or playing nice. Apparently, even when the platform that makes the google "engine" work are almost 100% ads the guys are encouraging people to leave it with low income and low CPM and CTR rates.

As the new technologies turn the web into a fully automated Orwellian nightmare I would not recommend to go that way. Not now at least. If I have to do so I have to say that sadly you'll probably won't see my site again. I really don't want 60% of the screen covered by google and it's cookies for a laugh of an ad revenue sum.

I almost forgot to say If you want adsense or free sites everywhere, think that google "conduct" ideas are not quite free speech friendly. That swipes me out of the board really fast because I'm not going to loose transparency for it.